📍 Kolkata, West Bengal
⏱ 10 Month Project
🏥 B2B Medical Distribution
⚙️ SAP B1 · CRM · React
🗓 Completed 2024
95%
Order Fulfillment Improvement
100%
Service Ticket Tracking
3x
Quote Generation Speed
10
Months to Deliver
01 — Client Overview
Who Is Vikas Medical Devices?
Vikas Medical Devices is a Kolkata-based distributor of medical equipment and surgical devices, supplying hospitals, clinics, and diagnostic centres across West Bengal and Eastern India. Founded over a decade ago, they built a strong reputation on personal relationships and deep product knowledge.
But by 2023, growth had plateaued. Manual operations couldn't keep pace with demand. Customers were frustrated by slow responses. And the brand had zero digital presence — invisible to hospital procurement teams searching online.
They came to KRUXIN with one clear mandate: fix the operations and build a brand that actually reflects who they are.
Project Snapshot
Client
Vikas Medical Devices
Industry
Healthcare
Location
Kolkata, India
Duration
10 Months
Year
2023–2024
Project Snapshot
Client
Vikas Medical Devices
Industry
Healthcare
Location
Kolkata, India
Duration
10 Months
Year
2023–2024
01 — Client Overview
What Was Holding Vikas Medical Back
KRUXIN's 3-week discovery audit revealed three core problems directly limiting growth and customer satisfaction.
📋
Fully Manual Operations
Every order ran through WhatsApp and phone calls. With 50–80 orders per week, coordination consumed 3–4 hours of staff time daily — time that should have gone toward sales and relationships.
🔍
Zero System Visibility
Every order ran through WhatsApp and phone calls. With 50–80 orders per week, coordination consumed 3–4 hours of staff time daily — time that should have gone toward sales and relationships.
🌐
No Brand or Digital Presence
Competitors — even smaller ones — had websites, Google Business profiles, and professional branding. Vikas had none. Hospital procurement teams searching online simply couldn't find them.
2021
Foundation
Company Established
KRUXIN Global was established with a focus on digital transformation, systems consulting, and enterprise technology solutions.
The Challenge
Vikas Medical Devices faced significant operational challenges that were limiting their growth potential and customer satisfaction in the competitive medical equipment market.
Manual operations limiting growth in competitive medical equipment market
Weak brand identity and no digital presence
Inefficient order processing and inventory management
Poor customer service tracking and communication
KRUXIN's Solution
KRUXIN implemented a complete digital transformation with ERP implementation, brand redesign, and customer portal development to modernize all business operations.
SAP Business One ERP implementation for operations
Custom CRM system for customer relationship management
API and system integrations
Customer portal with self-service capabilities
ERP Implementation
SAP Business One implementation for complete business process automation, inventory management, and financial tracking.
Custom CRM System
Tailored customer relationship management system for tracking interactions, orders, and service requests.
Brand Redesign
Complete brand identity overhaul with professional logo, marketing materials, and digital presence development.
Customer Portal
Self-service portal allowing customers to place orders, track shipments, and access product information independently.
Process Automation
Automated workflows for order processing, inventory updates, and customer communication to improve efficiency.
Service Tracking
Complete service ticket management system for tracking customer issues and ensuring timely resolution.
Conclusion
Vikas Medical Devices is a trusted distributor of medical equipment and devices, serving healthcare providers across India. With years of experience in the medical industry, they had built strong relationships with suppliers and customers but were struggling with manual operations and weak brand identity. The company needed a comprehensive digital transformation to compete effectively in the modern medical equipment market and provide better service to their healthcare clients.
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