📍 Kolkata, West Bengal
⏱ 10 Month Project
🏥 B2B Medical Distribution
⚙️ SAP B1 · CRM · React
🗓 Completed 2024
3x
Quote Generation Speed
95%
Order Fulfillment Improvement
10
Months to Deliver
100%
Service Ticket Tracking
01 — Client Overview
Who Is Vikas Medical Devices?
Vikas Medical Devices is a Kolkata-based distributor of medical equipment and surgical devices, supplying hospitals, clinics, and diagnostic centres across West Bengal and Eastern India. Founded over a decade ago, they built a strong reputation on personal relationships and deep product knowledge.
But by 2023, growth had plateaued. Manual operations couldn't keep pace with demand. Customers were frustrated by slow responses. And the brand had zero digital presence — invisible to hospital procurement teams searching online.
They came to KRUXIN with one clear mandate: fix the operations and build a brand that actually reflects who they are.
Project Snapshot
Client
Vikas Medical Devices
Industry
Healthcare
Location
Kolkata, India
Duration
10 Months
Year
2023–2024
Project Snapshot
Client
Vikas Medical Devices
Industry
Healthcare
Location
Kolkata, India
Duration
10 Months
Year
2023–2024
02 — The Challenge
What Was Holding Vikas Medical Back
KRUXIN's 3-week discovery audit revealed three core problems directly limiting growth and customer satisfaction.
📋
Fully Manual Operations
Every order ran through WhatsApp and phone calls. With 50–80 orders per week, coordination consumed 3–4 hours of staff time daily — time that should have gone toward sales and relationships.
🔍
Zero System Visibility
Every order ran through WhatsApp and phone calls. With 50–80 orders per week, coordination consumed 3–4 hours of staff time daily — time that should have gone toward sales and relationships.
🌐
No Brand or Digital Presence
Competitors — even smaller ones — had websites, Google Business profiles, and professional branding. Vikas had none. Hospital procurement teams searching online simply couldn't find them.
03 — The Solution
Strategy First, Technology Second
Before writing a single line of code, KRUXIN spent 3 weeks in discovery — interviewing the director, sales staff, warehouse team, and three regular customers. The transformation was executed in four phased stages.
Months 1–2
Brand Redesign & Website Launch
Complete brand identity overhaul — new logo, colour system, brand guidelines, and marketing collateral. A new Framer website launched in parallel with service pages, product categories, and Google-indexable structure.
Months 2–5
SAP Business One ERP Implementation
After evaluating Zoho Books, Tally Prime, and SAP B1, SAP Business One was selected for its superior inventory depth and scalability. Full implementation: chart of accounts, inventory modules, data migration, and staff training across 3 departments.
Months 4–7
Custom CRM & Service Tracking System
A lightweight custom CRM built on Node.js and integrated with SAP via REST API. Sales staff can now log calls, track follow-ups, generate quotes, and convert to orders in one workflow. Every service ticket is logged, assigned, and tracked to resolution.
Months 7–10
Customer Self-Service Portal
Hospital procurement managers now have their own login — place orders, check delivery status, download invoices, raise service requests. No phone call needed. Inbound coordination calls dropped by ~40% within 60 days of launch.
04 — Results
What Changed in 10 Months
Before writing a single line of code, KRUXIN spent 3 weeks in discovery — interviewing the director, sales staff, warehouse team, and three regular customers. The transformation was executed in four phased stages.
After KRUXIN
"KRUXIN didn't just solve our digital gaps — they gave us a brand we're proud to represent. The ERP system has streamlined our entire operation, and our customers love the new portal. We went from firefighting every day to actually running the business."
— Director, Vikas Medical Devices · Kolkata
05 — Key Learnings
What This Project Taught Us
🔍
Discovery Time Is Never Wasted
Every order ran through WhatsApp and phone calls. With 50–80 orders per week, coordination consumed 3–4 hours of staff time daily — time that should have gone toward sales and relationships.
🎓
ERP Adoption Depends on Training
KRUXIN ran 6 training sessions across 3 departments and stayed on-call 30 days post-launch. The best SAP config fails without human adoption.
🔗
Brand & Tech Must Launch Together
When customers got portal access and saw a refreshed professional brand simultaneously — the trust signal was compounded. Each reinforced the other.
🏥
Self-Service Is the Differentiator
Hospital procurement managers don't want to call for an invoice. The portal reduced inbound calls by ~40% and improved satisfaction scores significantly.
06 — Technologies Used
Enterprise-Grade Stack
SAP Business One
Custom CRM — Node.js
React.js
REST API Integration
Google Workspace
Framer Website
WhatsApp Business API
07 — FAQ
Common Questions
What does a digital transformation company do?
Typically 3–5 months depending on inventory complexity, number of users, and data migration scope. In this project, the core SAP go-live happened at month 5 with refinements running through month 10.
Is digital transformation only for enterprises?
How is a digital transformation partner different from a digital agency?
Do you provide end-to-end digital transformation services?
Ready to Transform Your Business?
If you’re evaluating how to choose a digital transformation partner, KRUXIN Global brings clarity, execution, and measurable growth—across India, the USA, and Canada.
