Client Overview
Mehra Brothers is a renowned name in India's garment export and manufacturing industry, specializing in premium menswear, loungewear, and kidswear. With decades of expertise and a trusted B2B client base across India and overseas, the brand regularly participates in leading trade fairs and garment expos to engage buyers and showcase new collections.
While their product quality and offline presence were well-established, their digital presence and buyer engagement systems needed a modern edge to compete in today's digital-first B2B environment.
The Challenge
Mehra Brothers approached KRUXIN with two core objectives: reimagine their website to reflect the legacy and export strength of the brand, and create a digital-first solution to engage visitors at exhibitions more efficiently.
Real-time visitor engagement at trade fairs
Modern visual storytelling for B2B buyers
Seamless digital catalog distribution
Performance and mobile responsiveness
KRUXIN's Solution
KRUXIN designed and executed a dual-track transformation strategy—blending high-impact digital branding with on-ground lead generation tools.
Lightning-fast Framer website with video content
QR code-based WhatsApp engagement system
Mobile-first design for exhibition visitors
Strategic brand positioning for B2B buyers
Website Revamp on Framer
Visually stunning, lightning-fast website tailored for B2B buyers and global partners.
Under 3-second load time
Immersive hero video
Product category showcase
Textile-focused animations
QR Code WhatsApp System
Revolutionary exhibition lead capture system using QR codes and WhatsApp integration.
QR placards at booths
Auto-initiated WhatsApp messages
Instant lead logging
Follow-up capability
Strategic Brand Positioning
Repositioned Mehra Brothers as a modern, technology-embracing export partner.
Legacy with modern sensibilities
Trusted export partner
Large-scale capability showcase
Tech-forward business image
After Website Transformation
Conclusion
KRUXIN's work with Mehra Brothers is a powerful case study in digital branding and tech-enabled buyer engagement. By marrying high-performance design with a practical on-ground tool like QR-based WhatsApp lead capture, Mehra Brothers now stands out—not just for their garments, but for their professionalism and innovation in the B2B garment export industry.
